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About Ryan Craig Martin

Founder of ekesta, a Florida-based digital studio. Independent web development consultant focused on full-stack engineering, composable ecommerce, and marketing analytics.

  • Name: Ryan Craig Martin
  • Headline: Full-Stack Engineering, Composable eCommerce & Marketing Analytics
  • Location: Miami, Florida, United States
  • Status: Web Development Consultant (independent, since April 2026)
  • Studio: ekesta — Florida-based digital studio
  • Education: B.S. Information Technology, Florida International University (2012–2016); Ironhack Full Stack Web Development (2018)
  • Website:ryancraigmartin.com
  • Email:ryan@ryanmartin.io

Positioning

Ryan is the founder of ekesta, a digital studio focused on work that makes small businesses easier to trust, easier to find, and easier to contact. His practice is full-stack engineering, composable ecommerce, and marketing analytics. He is an embedded, hands-on builder: he takes defined projects, ships working software, and leaves the client team more capable. He is not a slide-only strategist, not a people-manager-only program lead, and not an AI-product company.

One-liner: Founder of ekesta. Independent web development consultant for full-stack engineering, composable ecommerce, and marketing analytics.

Messaging Pillars

  • Credibility: your digital presence should look as good as the work you do.
  • Clarity: your clients should quickly understand who you are and what you offer.
  • Practicality: your systems should be practical and easy to use without adding unnecessary complexity.

Consulting Model

  • Embedded builder — full-stack engineering, composable ecommerce, marketing analytics, and practical supporting systems
  • No invented rates; engagements are scoped based on your goals

Ryan is the founder of ekesta, a digital studio focused on work that makes small businesses easier to trust, easier to find, and easier to contact. His practice is full-stack engineering, composable ecommerce, and marketing analytics. He is an embedded, hands-on builder: he takes defined projects, ships working software, and leaves the client team more capable. He is not a slide-only strategist, not a people-manager-only program lead, and not an AI-product company.

One-liner: Founder of ekesta. Independent web development consultant for full-stack engineering, composable ecommerce, and marketing analytics.

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Proof

  • Sommsation Engineering Program Lead (November 2022–February 2026). Reported to the CTO and extended executive leadership to align engineering with composable commerce and domain-driven architecture. Led the shift from a digital experience platform into a multi-channel wine marketplace: virtual tastings, nationwide in-person events including Super Bowl and Art Basel, 120+ wineries. Coverage in Forbes, Surface Magazine, and Wine Enthusiast.
  • Eldridge Industries Full Stack Software Engineer (September 2020–November 2022). First engineering hire and founding full-stack developer for Sommsation (initially via Eldridge, later a direct employee), serving as right hand to the CTO from inception through early product evolutions, including COVID-era virtual tastings into a launched marketplace.
  • Systems owned: Two parallel engineering streams (3–5 engineers plus dedicated QA per project) across Angular and React, with Contentstack as the shared content platform. Company-wide analytics schemas across Google Analytics, PostHog, and Klaviyo. SME for Contentstack, Klaviyo, and Cloudinary. In-house affiliate/ambassador program (data model, UI, tracking, launch onboarding). AfterShip + Klaviyo post-purchase shipment and notification flows.

Online Profiles

Contact & Inquiries

For professional inquiries, collaborations, or questions, the best way to reach Ryan is by email at ryan@ryanmartin.io or via LinkedIn.

Disambiguation

This information is only for Ryan Craig Martin, software and product, Miami. It does not apply to motorsports or other people with the same name.